Friday, November 21, 2014
New Whiskey Labels: Evan Williams Red and Sporty Scotch
This week's most interesting new labels from the federal TTB database:
Evan Williams Red Label is a 12 year old 101 proof bourbon that has been on the export market for years but unavailable in the US. With a new label approval, we may be seeing it in the US.
A blended Scotch label called McCray released a series of sports themed labels. Somehow, I don't think they will find a big audience for Scotch at the Kentucky Derby or baseball games, but to hedge their bets, they included golf as well.
Note: The fact that a label appears on the TTB database does not necessarily mean it will be produced. In addition, some details on the label, such as proof, can change in the final product.
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10 comments:
Sku,
Since the new label on the EW12 shows bottle returns for VT-ME and IA that's a sure bet that this is meant for the domestic market, I'd think. And that is great news, too. The EW-BIB is fantastic stuff. I'll be looking forward to this red label 12- year. I hope they price it right!!
Keep up the good work!
Best,
Dan
They only have to clear labels for domestic products, not imports. The question is, assuming this is released, will it be limited distribution?
I agree though, great news if it does show up at a good price.
Am also very interested in the EW Red. Being under the EW label, hoping will be also be another good inexpensive pour.
Whenever I see 'charcoal filtered' I immediately think a cheap pedestrian juice. Hope my prejudice is off in this case.
Disappointed (only because it diminishes the rarity of the 12/101 red label bottles that I've been bringing back from Japan!) Seriously tasty juice...
Would this pretty much be Elijah Craig 12 at 101 proof?
The black "Evan Williams Bourbon Experience" strip suggests that this isn't going to be a wide release, or at least not at first. That's a shame.
Anyone else notice the McRay is bottled in China? Spare no expense.
Bottled in China with an aol.com email address. Spare no expense, indeed.
...and illustrations that look like clip art from a 1988 Mac.
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