Here's the latest question from the email bag:
My two favorite whiskies are Brora 30 year old and Pappy Van Winkle 20 year old. I like to drink the Brora with Red Bull and the Pappy with Coke (50/50). I know these are expensive whiskeys, but hey, it's my whiskey; I should be able to drink it however I want right?
If you pose this question on most blogs or whiskey forums, the first response will typically be reassurance. "Yes," the responders all say, "it's your whiskey, you can drink it however you want."
I'm sorry, but that's bullshit. If I buy a rare Van Gough at an auction and decide to use it as toilet paper, that is not okay. I would be misusing a national treasure and being an idiot. I don't care if I paid for it, I'm still an idiot.
You want to buy whiskey to drink with Coke or Redbull? That's why God (aka Brown-Forman) invented Jack Daniel's. Hell, you can brush your teeth with it like Ke$hafor all I care.
What's the difference? Well, JD is plentiful and fungible. There is plenty of it and the spigot will never run dry; one bottle is the same as the next. Brora and Pappy, though, are scarce resources and international treasures, like the last dodo bird. And each annual release is somewhat different. Even as I write this, there are people wondering how they can get just one bottle of the latest Pappy release without having to go on ebay and pay exorbitant prices to some guy who happened to score a case.
So, no, it's not okay to buy this stuff because you have the means and then drown it in cola. It's your whiskey, but with these rare whiskeys comes a responsibility to the whiskey community to not be an idiot.