The whiskey community reacted in predictably indignant fashion when news came out that Buffalo Trace was marketing a new vodka. This was not just any vodka. Clix Vodka is, according to BT, distilled a whopping 159 times, and it will retail for $300.
Now, I admit, the only thing sillier than paying $50 for a spirit that, by legal definition, must have no "distinctive character, aroma, taste, or color," is paying $300 for it, and the 159 distillations almost seems like a parody of vodka marketing. This was one of those press releases that I had to double check to make sure it wasn't originally from The Onion.
That being said, we in the whiskey loving community should rejoice at this news. Buffalo Trace has done an admirable job keeping prices reasonable on its excellent bourbons and ryes. There are other companies that would easily be demanding three figures for something like the Antique Collection, but BT doesn't do that. I'm hoping that things like Clix Vodka help them keep our prices low. For every imbecile that buys a $300 bottle of Clix, that's more money that BT isn't charging me for bourbon. All hail the cash cow!
In fact, from now on, I'm going to make Clix my standard recommendation for anyone who is dumb enough to ask me what super-premium vodka is the best (and I get asked this a few times a year). Of course you should buy Clix, it's distilled 159 times!