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Tuesday, February 18, 2014
Our Newest Release: Really Old Whiskey!
Many of you may remember some of my early forays into whiskey marketing including Sku's Great Grandpappy's Down Home Real California Sippin' Whiskey and its follow up, Loki Titanic Mule Train Diamond Jubilee Whiskey. Those whiskeys, of course, are long sold out and have become the stuff of legend, but I'm proud to introduce an exciting new release.
Old As F*&$ Whiskey
Old As F*&$ Whiskey is a mysterious 48 year old whiskey that we uncovered in an old warehouse. We took this long forgotten whiskey and gave it some additional aging in the same state that once housed the famed Stitzel-Weller distillery. Yup, none other than Pappy Van Winkle's distillery known for wheated bourbons like Very Old Fitzgerald and Old Weller. If it's good enough for Pappy, it's good enough for us!
The only thing that's been added to this whiskey is love and pure West Virginia water (which it turns out, is very cheap these days). We hope you will enjoy this old whiskey which should be on sale soon at a store near you for $499.99, and considering the age, that's quite a bargain compared to Pappy Van Winkle!!
Produced and Bottled by the Schitzel-Willer Distilling Co., a subsidiary of SKU International Spirits & Plumbing Supplies, 1423 Dixwell Avenue, Hamden, Connecticut. 100% Rye Grain Spirit aged in used cooperage. A product of Canada.
Jefferson's has some competition.
ReplyDeleteWhoa, whoa, whoa! That's way more detail than anyone is used to! Have you learnt nothing from the industry you claim to cover? You need to keep the mystery alive!
ReplyDeleteWhat I want to know, is whether I can buy multiple bottles. No rationing, I hope!
ReplyDeleteDo you where I can buy this before it is written about in USA Today and becomes the newest best whiskey?
ReplyDeleteThe smart person will buy this first release that has an age statement because the next release will be in the same bottle but called No. 48 and will be a mix of 4 year old with just 8 drops of the 48.
ReplyDeleteDon't anger Chuck...
ReplyDeleteMy company, Giadeo, is set to release our 1960 and 1975 bourbon vatting that was most likely distilled in Illinios, but has been aged on the grounds of every distillery in Kentucky. We vatted the two vintages for finishing within a new oak cask and are calling it "Ocean Cask of Trespass", because it rolled around the back of our van while touring every distillery in Kentucky before round-trip shipping the cask on the deck of a cargo ship to Hawaii for bottling. In honor of celebrating the love and care that went into crafting these rare vintages our Bourbon has been discounted to $6075 per bottle.
ReplyDeleteRN
Oh hey, uh. I was just looking for some pipe fittings? Uh. Can someone help me with that? Thx.
ReplyDeleteI mean $500 for a 48 year old whiskey is a fair price imo. But the problem with todays market is the only shot I'm going to have to get a bottle is going through the secondary market. It's too bad because unlike everyone who will actually get a bottle, I've been a fan of Old As F*&$ Whiskey since it was Young As F*&$ Whiskey.
ReplyDeleteI heard this juice is in fact Stitzel-Weller juice. But is there like a bottle code that verifies the juice is Stitzel-Weller juice or some other juice? Maybe Bernheim juice or Buffalo Trace juice. Juice. JUICE!!!
ReplyDeleteCuriosity - how much "additional aging" was imparted to this already 48 year old whiskey ? Guessing you 'uncovered' it @ 48 years of age....
ReplyDeleteNice admission about 'Product of Canada' ... honesty in labelling...
Speaking of which - how much of this information IS on the label ?
Wow, I can't really afford that. But I do own a bar and would like to purchase an empty bottle....
ReplyDeleteWhy choose a random address in Hamden CT? Tommy K's Supplement King, in case anyone is wondering...
ReplyDeleteUm, because I assumed no one would have enough time on their hands or be curious enough to Google the address.
ReplyDeleteMake sure the bottling code is in .005 point type (you can't be too careful).
ReplyDelete