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Friday, November 21, 2014

New Whiskey Labels: Evan Williams Red and Sporty Scotch


This week's most interesting new labels from the federal TTB database:

Evan Williams Red Label is a 12 year old 101 proof bourbon that has been on the export market for years but unavailable in the US.  With a new label approval, we may be seeing it in the US.

A blended Scotch label called McCray released a series of sports themed labels. Somehow, I don't think they will find a big audience for Scotch at the Kentucky Derby or baseball games, but to hedge their bets, they included golf as well.


Note:  The fact that a label appears on the TTB database does not necessarily mean it will be produced.  In addition, some details on the label, such as proof, can change in the final product.
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10 comments:

  1. AnonymousNovember 21, 2014 at 9:21 AM

    Sku,
    Since the new label on the EW12 shows bottle returns for VT-ME and IA that's a sure bet that this is meant for the domestic market, I'd think. And that is great news, too. The EW-BIB is fantastic stuff. I'll be looking forward to this red label 12- year. I hope they price it right!!
    Keep up the good work!
    Best,
    Dan

    ReplyDelete
  2. skuNovember 21, 2014 at 9:52 AM

    They only have to clear labels for domestic products, not imports. The question is, assuming this is released, will it be limited distribution?

    I agree though, great news if it does show up at a good price.

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  3. AnonymousNovember 21, 2014 at 1:43 PM

    Am also very interested in the EW Red. Being under the EW label, hoping will be also be another good inexpensive pour.

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  4. Funky TapeNovember 21, 2014 at 2:02 PM

    Whenever I see 'charcoal filtered' I immediately think a cheap pedestrian juice. Hope my prejudice is off in this case.

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  5. AnonymousNovember 21, 2014 at 6:46 PM

    Disappointed (only because it diminishes the rarity of the 12/101 red label bottles that I've been bringing back from Japan!) Seriously tasty juice...

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  6. Sam KomlenicNovember 21, 2014 at 9:14 PM

    Would this pretty much be Elijah Craig 12 at 101 proof?

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  7. EricNovember 22, 2014 at 10:40 AM

    The black "Evan Williams Bourbon Experience" strip suggests that this isn't going to be a wide release, or at least not at first. That's a shame.

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  8. AnonymousNovember 22, 2014 at 3:11 PM

    Anyone else notice the McRay is bottled in China? Spare no expense.

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  9. AnonymousNovember 22, 2014 at 10:45 PM

    Bottled in China with an aol.com email address. Spare no expense, indeed.

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  10. skuNovember 22, 2014 at 11:38 PM

    ...and illustrations that look like clip art from a 1988 Mac.

    ReplyDelete