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Friday, February 12, 2016

New Whiskey Labels: Chivas and Bulleit


This week's most interesting new labels from the federal TTB database:

Pernod Ricard cleared a label for Chivas Regal Ultis, a blended malt made from five single malts.

Diageo cleared  a label for a barrel strength expression of Bulleit Bourbon.

Note:  The fact that a label appears on the TTB database does not necessarily mean it will be produced.  In addition, some details on the label, such as proof, can change in the final product.


3 comments:

  1. That Chivas uses the word "precious" on the back label to describe the 5 single malts. I'm guessing this bottle will start north of $200.

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  2. Looks like the bourbon isn't being sourced from MGP. I'll be interested to see what the price point is on this one, too.

    Randy P

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  3. The Chivas seems to go against the run of play. I can't see what hole in demand they are trying to fill. It seems a one-off sort of thing, but then why do they bother to sell it in the US?

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