Friday, April 8, 2016

New Whiskey Labels: Smooth Ambler, Michek Couvreur and Gold Bars


This week's most interesting new labels from the federal TTB database:

Smooth Ambler cleared a label for Old Scout American Whiskey, a bourbon mash whiskey distilled in Tennessee and aged in used barrels. The 84% corn mashbill listed on the label points to George Dickel as the likely source of the whiskey. The label does not include an age statement.

French Scotch bottler Michel Couvreur cleared a label for Blossoming Auld Sherried, a single cask sherried malt.

And in the dumb whiskey category, Gold Bar Premium Whiskey is a rye, corn and barley whiskey "finished on 24-karat gold flake."  Apparently, "gold touches every batch of spirit through our signature gold finishing method," which is great, because we all know how good gold tastes.

Note:  The fact that a label appears on the TTB database does not necessarily mean it will be produced.  In addition, some details on the label, such as proof, can change in the final product.


7 comments:

Jody said...

Oh the lovely memories of the delicious gold flakes that accompanied a shot of GoldSchlager. Hey...I wonder if they source their gold from Diageo...

Jake said...

^itll be a natural fit when they release their own cinnamon flavored whiskey liqueur, obviously.

Nino said...

On the Gold Bar: agreed, I trashed it pretty hard over at my site. The folks behind it actually contacted me and are sending a sample for us to review. Should be interesting.

Mark Fleetwood said...

What does finished on gold flake even mean? I'm too stupid to drink some of these concoctions.

Anonymous said...

I sure hope the Gold Bar offering is a sign we are nearing the bursting of the Bourbon bubble.

If not, then it is a sure sign the apocalypse is upon us...

Anonymous said...

Up yours, Gold Bar! The Franklin Mint's realistically portrayed commemorative gold struck whiskey is positively guaranteed to increase in value.

etorvi said...

Hey, thanks for the mention! The 'gold finish' is just for fun and doesn't change the taste profile of the whiskey. We let ourselves get carried away with the gold maybe when designing the package?! Appropriately, the juice is picking GOLD medals at spirit competitions. Any questions, hit me up!
Great blog
Cheers,
Ellen