Wednesday, May 29, 2013
Fun with Labels: YOUR STATE HERE Crown Club
If you saw a bottle of Kentucky Crown Club whiskey on the shelf, complete with a picture of a racehorse, you probably wouldn't guess that it was Canadian blended whiskey, but lo and behold, Houston based Mexcor, Inc. has been approved for a label for just such a whiskey.
And suppose you wanted a whiskey from your native Arkansas, Florida or Colorado. Well, you're in luck, because Mexcor is planning to produce Canadian Whiskeys named for pretty much every state (though the Dakotas get just one between them).
But lest you think this is just some bulk whiskey operation cynically cashing in on state pride, the back label for Tennessee Crown Club explains that the whiskey was crafted to "reflect and highlight the rich heritage of the great state of Tennessee" and that it "embodies the treasures that the majestic state of Tennessee possesses." Similarly, the label for South Carolina Crown Club reports that it was crafted to "reflect and highlight the rich heritage of the great state of South Carolina" and that it "embodies the treasures that the majestic state of South Carolina possesses."
Think of how much work Mexcor must have done to come up with a different whiskey that embodies the treasures of each of our majestic states. This was clearly a massive undertaking in which skilled tasters had to contemplate questions like, "Does this Canadian blend more accurately embody the treasures of the majestic state of Connecticut or does it reflect and highlight the rich heritage of the great state of Indiana?" Kudos to the great team at Mexcor that found these unique whiskeys.
Oh, and Jersyites take notice, the bottle for Jersey Crown Club makes no reference to the Garden State being either majestic or having a rich heritage. I guess even Mexcor has its limits.