Tuesday, February 18, 2014
Our Newest Release: Really Old Whiskey!
Many of you may remember some of my early forays into whiskey marketing including Sku's Great Grandpappy's Down Home Real California Sippin' Whiskey and its follow up, Loki Titanic Mule Train Diamond Jubilee Whiskey. Those whiskeys, of course, are long sold out and have become the stuff of legend, but I'm proud to introduce an exciting new release.
Old As F*&$ Whiskey
Old As F*&$ Whiskey is a mysterious 48 year old whiskey that we uncovered in an old warehouse. We took this long forgotten whiskey and gave it some additional aging in the same state that once housed the famed Stitzel-Weller distillery. Yup, none other than Pappy Van Winkle's distillery known for wheated bourbons like Very Old Fitzgerald and Old Weller. If it's good enough for Pappy, it's good enough for us!
The only thing that's been added to this whiskey is love and pure West Virginia water (which it turns out, is very cheap these days). We hope you will enjoy this old whiskey which should be on sale soon at a store near you for $499.99, and considering the age, that's quite a bargain compared to Pappy Van Winkle!!
Produced and Bottled by the Schitzel-Willer Distilling Co., a subsidiary of SKU International Spirits & Plumbing Supplies, 1423 Dixwell Avenue, Hamden, Connecticut. 100% Rye Grain Spirit aged in used cooperage. A product of Canada.