Friday, July 11, 2014
New Whiskey Labels: Fishy Rebel Yell Label and Peated anCnoc
In the label BS department, a new line of Rebel Yell labels cleared this week, including a new small batch bourbon. The label claims that Rebel Yell has been "handcrafted according to the original time honored recipe since 1849." Imagine that; they were making Rebel Yell bourbon before there were even rebels. Of course, this is total BS since Rebel Yell was created by the Stitzel-Weller distillery shortly after the end of prohibition. When the distillery closed, the brand was sold to the St. Louis based Luxco Company. Luxco is not a distillery but a bottler of sourced bourbon. (Rebel Yell has made this claim before, but it's much more prominent on these new labels - the 1849 date likely comes from the founding of the original W.L. Weller Company, which has little to do with Rebel Yell.)
Close readers will also note that the label states this bourbon was "distilled and aged by the Rebel Yell Distillery," a distillery that you'll have trouble finding if you visit Kentucky. If you go to the Kentucky Secretary of State's website, though, you will find that there is a listing for the Rebel Yell Distillery, and it just happens to have the exact same address as Heaven Hill. To be fair, the label does say it was distilled by said fictional distillery for Luxco, Inc, which is actually a change for the better from past labels.
In Scotch news, a label cleared for anCnoc Cutter, a peated anCnoc. It has a peat level of 20.5 ppm.