Wednesday, July 16, 2014
Throwback Wednesday: Shopping for BTAC in 2007
I started this blog in 2007 while we were still at the tail end of the Golden Age of American Whiskey. Going through some old posts, I was struck by how different the whiskey world was just a few years ago. It's funny to think that many whiskey geeks considered the Buffalo Trace Antique Collection (particularly Stagg and Weller) much more desirable than the Van Winkle whiskeys. At that time, it was still pretty easy to find the Van Winkles; most good liquor stores had a Pappy or two and the 12 year old Lot B was downright plentiful. By 2007, the Buffalo Trace Antique Collection had become a bit harder to find than it had been a few years earlier, but with a little bit of effort, you could find a few bottles even months after its release.
In December 2007, I posted about a new liquor store in town known as K&L. (This was before the Davids took over as spirits buyers; back then I think those guys were doing Jager shots at college parties or something). I noticed that this place had a pretty decent booze selection, including the entire lineup of BTAC...in December...for $55 to $65 per bottle. Nowadays, of course, these whiskeys don't sit on the shelf for more than ten minutes after they're released, if they get to the shelf at all, and they go for $80 to $150 at retail.
Three years later, I was writing about how there was starting to be some frenzy-like behavior around the annual Buffalo Trace Antique Collection release but admonishing readers to take a deep breath and not worry, because with a little bit of searching, they would find the whiskeys. Reading it now, it sounds like the beginning of a zombie movie ("News reports of a woman eating her grandchildren have startled local residents, but the government has counseled people to stay calm and has said this was merely an isolated incident.") We all know now that those were just the early signs of the current bourbon apocalypse.
It's amazing how much the whiskey world has changed in less than a decade. Do you remember the "good old days"? What's your favorite memory?