Friday, March 13, 2015
New Whiskey Labels: Stitzels, Wellers, Woodfords and More
This week's most interesting new labels from the federal TTB database:
It appears that spirits companies will never cease in trying to make money off of the Stitzel-Weller name. This week saw not one but two such labels. Frank-Lin, a California bottler, went back even before Stitzel-Weller, clearing a label for Historic Stitzel Bourbon, which they call a "straight pot Stilled" bourbon.
Meanwhile, Diageo cleared a label for Blade and Bow bourbon. The front label prominently proclaims "Stitzel-Weller Distillery," but it also includes several neck or side labels with varying statements: one claims the bourbon is a combination of straight bourbons which includes some Stitzel-Weller bourbon, another claims it uses a solera method which preserves "the spirit of Stitzel-Weller," another claims it is "inspired by" Stitzel-Weller and a fourth doesn't mention Stitzel-Weller at all. It looks like these different tags may be for different bottles; either they will have a series of four or they haven't made up their minds about which one they will use and are clearing them all just in case.
Woodford Reserve cleared two labels that, from the labels, may be for the distillery gift shop. Double Double Oaked, like the regular double oak, is finished in a toasted oak barrel but is kept in the finishing barrel for an extended period of at least a year. Sweet Mash Redux appears to be a reincarnation of the Woodford Reserve Master's Collection Sweet Mash that was released back in 2008.
Lastly, here's a lesson on close reading of age statements. Check out the age listed on this label for Krofters Bourbon. Did you catch the decimal point?
Note: The fact that a label appears on the TTB database does not necessarily mean it will be produced. In addition, some details on the label, such as proof, can change in the final product.