Monday, December 21, 2015
The Sku Awards: Stupidest Bourbon
Everyone is always saying that there just aren't enough whiskey awards. To help cure this horrible shortage, all this week I will be presenting the Sku Awards. While most awards recognize greatness in whiskey or large entry fee payments, the Sku Awards celebrate stupidity, though I am happy to take entry fees. We will get started with the coveted Stupidest Bourbon award.
Stupidest Bourbon: John E. Fitzgerald 20 year old
This is possibly the most competitive category in whiskey today. From Kentucky Owl to Blood Oath to Blade & Bow, it really is the Golden Age of Stupid Bourbon. But just when Diageo thought it had cornered the market on stupid, Heaven Hill blasts in with this tiny vial of diluted Stitzel-Weller juice for $300 that comes in its own tomb. There's no question, this is the stupidest bourbon of the year, possibly of the decade.
Congratulations to Heaven Hill! Please contact me for your shelf talker and feel free to add this award to your promotional materials.
Tomorrow: The Year's Stupidest Whiskey Labels