Friday, January 29, 2016

New Whiskey Labels: Ice and Circus

This week's most interesting new labels from the federal TTB database:

Compass Box cleared a label for a new blended Scotch called The Circus. Per the back label, they found "old parcels of Blended Scotch and Blended Grain whisky" which had been aged in sherry casks. They added some sherry aged malt to the blend to make The Circus.

Edrington cleared a label for Highland Park Ice Edition, a 17 year old.

And for those of you who are mixologically challenged, here is a label for pre-mixed Jim Beam and ginger ale. By the way, I've heard this product used to be available in the US in the '90s; I don't know if they took it off the market completely and are bringing it back or if it has always been available in some regional markets.

Note:  The fact that a label appears on the TTB database does not necessarily mean it will be produced.  In addition, some details on the label, such as proof, can change in the final product.

1 comment:

Tom said...

Jim Beam sold a bottled Manhattan in the 1970s ("the world's finest Manhattan," in fact; said so right on the label). If I had to pick a ready-to-drink Beam, Jim and ginger seems like a safer bet. Though it might meet customers needs better if the cans looked more like ginger ale than bourbon from a short distance away.