Friday, May 13, 2016

New Whiskey Labels: Bunnahabhain, Glenmorangie and So Much More

This week's most interesting new labels from the federal TTB database:

A label cleared for Bunnahabhain 13 year old Marsala Finish, exclusively for the US market.

Moet Hennessy cleared a label for a new 42 year old Glenmorangie Pride, distilled in 1974.

A label cleared for Deanston 14 year old Organic. Earlier this year, Deanston released a 15 year old organic malt in the UK. No word on why this one is 14 years old.

Have you always wanted to see a whiskey label featuring the skull of a murdered Indian Chief and a story about the "God-fearing" man who killed him? Look no further than Tanner's Curse, a new make bourbon mash whiskey from Boone County Distilling in Kentucky. There is a lot of mystery around this label. What does the story have to do with whiskey?  Why would you want to drink a whiskey associated with some guy who defiled Native grave sites and murdered Native Americans. And if it's new make, why is there a giant number 8 on the label?

Note:  The fact that a label appears on the TTB database does not necessarily mean it will be produced.  In addition, some details on the label, such as proof, can change in the final product.


Florin said...

Also, the "Designed by Neltner Small Batch" thing is another head scratcher.

Carlton said...

Tanner's Curse is a strong contender for lamest label and back story of all time.

tanstaafl2 said...

The "8" apparently figures prominently in the company design. For example the last O in Boone and the O in County form an 8 when stacked on top of one another and the 8 shows up on the website as well. Part of the branding and their "lucky" number apparently. The fact that it just happens to suggest an age statement is of course purely coincidental...

And speaking of branding, Neltner Small Batch is apparently a branding and label design company of some sort.

Anonymous said...

But it was made by ghosts!

-Ol' Jas