Friday, August 12, 2016
New Whiskey Labels: Lagavulin, Michter's and More
This week's most interesting new labels from the federal TTB database:
Diageo cleared a label for the Lagavulin 25 year old, a cask strength bottling they announced earlier this summer. Before you get too excited, Diageo announced that the suggested retail price will be $1,200.
Edrington cleared a label for Highland Park Fire Edition, a 15 year old that appears to be in the same series as the current Ice Edition.
Ten years go, the original Spice Tree from Compass Box ran into opposition from the Scotch Whisky Association for its use of added oak staves in the barrel. Now Compass Box has cleared a new label for Spice Tree Extravaganza to commemorate the ban of the original. This new version of the blended malt draws from "older components and a significant portion of sherry-cask aged malt whisky."
Michter's cleared a label for Excellus single barrel Bourbon and Rye. Interestingly, the label highlights the fact that it's filtered, something most whiskey fans don't like: "We select a particular barrel and put it through a filtration protocol designed to best highlight the rich character of the whiskey."
Luxco cleared a label for Ezra Brooks Rye, a 90 proof, 2 year old Indiana rye.
Hey look, it's 100% American Bourbon. You know, as opposed to all that foreign bourbon.
Note: The fact that a label appears on the TTB database does not necessarily mean it will be produced. In addition, some details on the label, such as proof, can change in the final product.