Friday, November 4, 2016

New Whiskey Labels: Walker, Crown and Jameson

This week's most interesting new labels from the federal TTB database:

Diageo cleared a label for a new Johnnie Walker Blender's Batch, this is a ten year old that uses three grains - barley, wheat and corn - in its grain whiskey component and is aged in American oak.

They also cleared a label for the latest release from Crown Royal's Noble Collection which is wine barrel finished.

Pernod Ricard cleared labels for the Jameson Deconstructed Series which, so far, has been available only at global travel retail. The three Irish Whiskeys are Round, Lively and Bold.

Note:  The fact that a label appears on the TTB database does not necessarily mean it will be produced.  In addition, some details on the label, such as proof, can change in the final product.

1 comment:

Anonymous said...

That JW is interesting, not a potential purchase, but as a specimen for consideration.

So they call out the grain makeup. But isn't that meaningful ONLY if we know the usual JW grain makeup? Wheat, barley, and corn is what I'd expect any blend to consist of, so really it seems like a whole lotta nothing. (Kinda like how Springbank charmingly labels their stuff "matured in oak.")

More interesting is that they call out some of the component distilleries: Port Dundas, Mortlach, and Cardhu. (Oh wait—I forgot the TMs). I think the Green touts its Talisker and whatnot (right?), but otherwise, is this novel for JW? I like it.

- Ol' Jas