For the first time, we've eliminated all the variables so that consumers can taste the difference that each cow makes. People are always talking about various milk varieties, but they seldom think about factors like teat location, utter volume and other micro-factors that we have been able to isolate in this project. For instance, we've got some front teat only milk and some back teat only milk and they taste entirely different, same with right and left. In fact, you will be able to taste milk that comes from a single teat of each cow (the exclusive "single teat" bottlings.)
Other variables include cows treated with bovine growth hormone, cows massaged and bathed in beer and a choice few that have mad cow disease.
The milk will be released 20 at a time in gallon jugs for $45 per jug. As Milky says, "you really have to taste them all to make this project worthwhile." Consumers will be able to rate the milks on the dairy's website, and if the dairy finds one cow that is a favorite, they will continue to milk that cow, and the entire concept, for all it's worth.