Monday, February 8, 2016
Accident Whiskey: a Stupid Genre
Diageo recently released its latest whiskey in the Orphan Barrel series, the Gifted Horse, in which a young corn whiskey and bourbon were "accidentally" mixed with some older bourbon. Wow! How lucky for the largest spirits company in the world that some corn whiskey (which usually sucks) was poured into a 17 year old bourbon...and now it's $50 a bottle.
Unfortunately, the "accident whiskey" seems on the way to becoming a genre of its own. First came Serendipity, a blend of Scotch in which someone poured young Glen Moray into old Ardbeg. How...serendipitous. Then Wild Turkey introduced Forgiven, in which someone dumped rye into the bourbon.
Just like those old Reese's Peanut Butter Cup commercials in which someone eating a chocolate bar collides with someone eating a jar of peanut butter and makes a delicious discovery, the Accident Whiskey backstories are silly and seem implausible. (Who the hell walks around eating peanut butter right out of the jar?) Then, the company bottles it and gives it a name like WTF Whiskey which emphasizes the accidental nature of its creation.
The prevalence of these Accident Whiskeys would lead one to believe that either these stories are marketing fluff or whiskey distilleries are run by total idiots who randomly dump barrels together. The whiskey companies can let me know into which category they fall.