Friday, March 4, 2016

New Whiskey Labels: A Little Bit of Everything

This week's most interesting new labels from the federal TTB database:

A new label cleared for a 16 year old Lock Stock & Barrel rye; like their younger version, it is made from 100% rye and likely from Canada.

You don't see Mexican whiskey very often, but here's a label for Pierde Almas, a Oaxacan corn whiskey. The label needs some work as it says "blended," "straight" and "unaged."

Teeling cleared a label for a 24 year old single malt aged in Sauternes and bourbon casks.

Moet Hennessy cleared a label for a 1990 Glenmorangie, bottled in 2016. It carries no age statement.

 A few years ago, Diageo pulled Johnnie Walker Green from American shelves. Last year, it trickled back in, but there have been questions about how lot it will stay.  Well, Diageo cleared a new label for JW Green, which probably means they are at least thinking about continuing it in the US market.

Rebel Yell was an old Stitzel-Weller bourbon that is now being bottled by St. Louis based Luxco Inc. Undoubtedly wishing to honor the memory of Stitzel-Weller founder Pappy Van Winkle, the man who said "always fine bourbon," Luxco has cleared a label for Rebel Yell Root Beer. As the back label asks, "Are you Rebel Enough?" No, I am not.

Now here's a great whiskey label! Throttle 2 Bottle features race cars and dirt bikes that look like they were taken from early '90s clip art or maybe an old Evel Knievel lunch box. The back label proudly declares "God Bless America!", "Cheers to the 2nd Amendment", and "Product of Canada." Hmm, I'm guessing someone is hoping to get a head start on this year's Sku Award for Stupidest Whiskey Label.

Note:  The fact that a label appears on the TTB database does not necessarily mean it will be produced.  In addition, some details on the label, such as proof, can change in the final product.


Joshua said...

The Teeling sound intriguing! It's nice to see at least a little creativity with the use if Sauternes and Bourbon Casks plus non-chill filtered and 24 years old.

Rebel Yell is crap as is and now in a root beer. Oh my! What a treat!

FYI - The link to the Throttle Bottle 2 takes you to the Pierde Almas.


Anonymous said...

It looks like the official name is actually "Throttle 2 Bottle."

Here's a link:

sku said...

Thanks Joshua and Anon. Fixed both.

Anonymous said...

Stores received press releases from Diageo stating the return of Johnnie Walker Green label. I just don't remember what time frame they gave for it.

Justin said...

Hard to imagine what sort of crap could POSSIBLY beat throttle 2 bottle for stupidest label this year.