I don't usually reprint press releases, but I thought this one was worth passing on. It comes from the beloved Faker's Mark Distillery, a subsidiary of Mr. Bean Global:
We at Faker's Mark deeply value our customers and want all of them to have access to our bourbon. At Faker's Mark, we have a tradition of only making one thing and doing it well. Despite the apparent ubiquitousness of our bourbon, however, our production has not kept up with demand. For instance, several people complained on our Facebook page that they were not able to secure bottles of our collectible Little League World Series commemorative bottle (it's collectible because it's a different color than the regular bottle); another person complained that they had to have a Jack Daniel's Choco-bourbon-tini when a TGI Fridays in Kenosha, Wisconsin ran out of Faker's. In our view, this is totally unacceptable. In order to address this serious shortage of product, we have made the following changes:
- Effective immediately, we will be reducing our Faker's Mark bourbon from 45% abv to 42% abv. If that goes well, we will reduce it to 40% in another six months;
- Effective immediately, Faker's Mark will only be available in 375 ml bottles (Our taste tests confirmed that using the 375 ml bottle did not substantially change the flavor profile.);
- In order to prevent consumer confusion, 375 ml bottles of the 42% Faker's Mark will be available at the same convenient price as the current 750 ml bottles.
We at Faker's are shocked at some of the early responses we've received to these changes. People don't seem to realize that we are only making these changes to help our loyal customers, particularly those who will buy our lovely, commemorative, wax dipped bottles no matter what we put in them. Keep in mind, it is important for us to have more Faker's on the shelf so we make more money so we can give back to the community by suing anyone else who uses a red wax seal.
Please direct all inquiries to Mr. Bean Global.