Wednesday, November 12, 2014
Breaking the $100 Mark
My last post's complaint about the rising price of whiskey and my proposal to avoid American whiskeys over $100 led to some good discussion in the blog comments, on Twitter and on Reddit (which has a thriving bourbon community). Many agreed and said they already adhered to a similar rule (My Annoying Opinions has laid out a whole scale of what he thinks should be the maximum price for a given age of whiskey). Others thought it was too late or there were too few people willing to do anything about rising prices, and of course, some folks just think I'm stupid, cuz, you know, it's the internet.
All of this made me think back to the first bottle I shelled out more than $100 for, surely a landmark in the life of a whiskey nerd. It was about ten years ago. I had been tasting lots of whiskey, mostly Scotch, and had started reading books and internet forums to learn more. I headed out to a liquor store known for having a huge selection of independent bottlings. I probably spent an hour there daunted by the selection, but I indeed found one of the bottles I'd been reading so much about. It was $130! I was nervous. Was any bottle of whiskey worth this much? I sheepishly walked to the register, fearing judgment, but the shop owner just rang it up. When I got home, I scratched off the price tag out of my own embarrassment at doing something so frivolous.
That was my first Port Ellen. It was good. There would be more, but they wouldn't cost $130.
I'm guessing lots of my readers have broken the $100 mark (and if you haven't, hats off to you!). Do you remember the first time you spent more than $100 on a bottle? What bottle was it? Was it worth it?