Friday, November 28, 2014
New Whiskey Labels: Jack Daniel's, Rebel Yell and More
This week's most interesting new labels from the federal TTB database:
Brown Forman cleared a label for Jack Daniel's No. 27 Gold, a twice filtered Tennessee whiskey (a la Gentleman Jack) finished in maple barrels. Apparently, this was released in duty free shops a few months ago. This label likely means it's headed for the U.S.
Luxco cleared a label for Rebel Yell Rye, a two year old rye distilled at MGP.
Here's an idea. Most people think of American whiskey aged in used barrels as sub par. Instead, just rebrand reused cooperage whiskey as Eco-Whiskey made in "recycled" barrels.
Ever wanted to come up with a good name for a Scotch? No problem. Just take two common Scottish terms and put them together, like LochGlen. Marketing genius!
Balcones cleared a label for a single barrel single malt to "celebrate the closing of another year." And what a year it's been for them. I'm thinking this will have a nose reminiscent of a Waco courtroom, a palate of restraining orders, incomplete quorums and unhappy investors. There's no finish...yet.
Note: The fact that a label appears on the TTB database does not necessarily mean it will be produced. In addition, some details on the label, such as proof, can change in the final product.