Friday, June 12, 2015
New Whiskey Labels: Compass Box, Hirsch, Beam and More
This week's most interesting new labels from the federal TTB database:
Compass Box cleared a new label for a blend called This is Not Luxury.
A label cleared for Berry's 40, a 40 year old blend from Berry Bros. & Rudd.
Beam Suntory issued a label for Urban Stillhouse Select, an "extra aged," non-chill filtered bourbon with no age statement.
Over the last few years, Anchor has been marketing a Kentucky bourbon under the Hirsch Reserve label (Anchor has owned the Hirsch label since its 2008 purchase of Preiss Imports). This week, they cleared a new label designating Hirsch Reserve as "distilled in Indiana," and we know what that means.
Here's a competitor for our ongoing worst label competition. It's Crippled Crow Rye Whiskey from Mississippi River Distilling in Iowa. How bad is this label? Let us count the ways. First, it uses a term many consider distasteful and shows a crow with a cane. Second, the back label seems designed to pack in as many bad whiskey cliches as possible: "secret formula," "custom-designed," "distilling art." Yikes! At least it's not NAS; this stuff has been aged more than one year!
Note: The fact that a label appears on the TTB database does not necessarily mean it will be produced. In addition, some details on the label, such as proof, can change in the final product.