Thursday, December 22, 2016
Sazerac, Remy and Pernod in Bidding War for Guy who Made Whiskey in his Kitchen Last Week
Spirits giants Pernod Ricard, Remy Cointreau and Sazerac are in a multi-million dollar bidding war over the distilling operation of Ralph Peterson of Boise, Idaho who made a batch of whiskey on his kitchen stove last Thursday. Asked about his operation, Peterson said he used a mash of corn meal, sugar cubes and "whatever else he had around," and distilled it on his stove using two pots connected by a length of garden hose. Peterson admitted that his whiskey was "pretty terrible" and he didn't think he would try making it again, but that all changed once news of his experiment spread and the offers started pouring in.
There was no official comment from any of the bidding companies, but one spokesman anonymously explained, "The spirits industry is really starting to recognize the ingenuity and unique character of craft distilling, and that's what we're looking for. By the way, have you ever made whiskey? Do you know anyone who has? I've got my check book right here."
As of late Thursday, the bidding was up to $130 million. Peterson said he was considering all of the offers very seriously, and had been in discussions with the competing bidders about his future role.
"I'd like to stay on as Master Distiller or at least work at the gift shop," Peterson stated, "it's really important to me to preserve the integrity of my distillery, er, stove."